Selected work
Engagements where clarity changed the trajectory.
Every case study below started with the Midas Audit. Each followed the same architecture: problem, diagnosis, solution, outcome, metrics, founder testimonial.
Index
Northwind
B2B SaaS · Series A
From a confused product page to a category-owning narrative.
3.4×
qualified pipeline in 90 days
Atlas Health
Healthcare · Founder-led
Rebuilt the brand, the booking flow, and the operating cadence.
−62%
patient drop-off post-redesign
Forge Capital
Private equity · Founder office
Repositioned a quiet PE firm as the partner serious founders call first.
$180M
in inbound deal flow
Lumen Labs
Deep tech · Pre-Series A
Translated five years of R&D into a story investors actually understood.
$22M
Series A led, oversubscribed
Halcyon
Consumer health
From a beautiful brand with no engine to a measurable acquisition system.
2.1×
LTV / CAC in two quarters
Meridian
Professional services
Consolidated nine vendors into one operating partnership.
−$430K
annualised vendor spend
Detailed case studies available under NDA on the Clarity Call. Request access →