The Midas Audit
Before strategy. Before a retainer. The truth.
The Midas Audit is a fixed-scope, fixed-fee diagnostic. Three weeks. Two senior partners. One document founders refer back to long after the engagement ends.
01 · How it works
Week 01
Listen
Founder interviews, customer signals, internal teardown. We map what the business actually believes about itself.
Week 02
Diagnose
We pressure-test brand, website, technology, operations, and message against the business model. Then we map the gaps.
Week 03
Sequence
A prioritised 90-day plan with owners, cost, and effect. Not a strategy deck. A working document.
02 · The deliverable
One document. Read it once and you can't unsee the business.
- ✦ Brand & positioning diagnostic — what you say vs. what customers hear
- ✦ Website & funnel teardown — every leak, ranked by impact
- ✦ Technology & systems map — actual cost of the current stack
- ✦ Operating-clarity scorecard — where decisions get stuck
- ✦ Customer & message audit — language vs. understanding
- ✦ 90-day priority sequence — what to do, in what order, by whom
03 · Start